Some companies have released online only brands.
Why?
It prevents cannibalization, of offline by the online
Accrued advantage of getting those customer who are
These are the 2 characteristics of customer of online channel
Why?
It prevents cannibalization, of offline by the online
Accrued advantage of getting those customer who are
- Aspirational
- Confident about their brand
These are the 2 characteristics of customer of online channel
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