Saturday, November 27, 2010

Communication Nation: The long tail strategy

Internet is a wonderful tool. It has enabled certain industries such as Music to maintain long tail strategy with low cost. Some of the obscure products (long tail), you can only find on online sites.

By seeing the growth of E-Commerce in Retail sector, I really search for reasons why such a concept is not successful in India. We dont have Taobao, Alibaba, Amazon, Ebay.........


Communication Nation: The long tail strategy

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