Digital Marketing

What do you think is the most effective way of using digital marketing?

Following is part of my comment on the above mentioned topic -

Though, the decision is subjective based on the product, competitors and buyers profile, but this is the most important question, which almost all marketing managers face. Though social media has zoomed ahead in recent years, most marketing people still put their budget on the SEO and Analytics. Based on my own consulting assignments in Digital Marketing domain in China, I believe there are 2 problems as to why Social Media coverage may not be effective.
1. Horizontal Issues - Most marketing managers have not been trained or are unaware of the techniques/tools which can be used for analysis of Social Media. When it comes to convincing team members, then probably social media fails.
2. Vertical Issues - Existing Technique/Tools are yet to prove themselves. Partly because Social Media is itself a recent event. When it comes to convincing Finance manager or Top Management, then Social Media investments mostly fails to convince.

Why Taxing Rich is a stupid idea

There is an interesting discussion about taxing the rich and its pitfalls.

It is such a simple formula, which unfortunately Development economics fail to acknowledge with their blind follow up of the Differential taxing regime. I am not rich, but I am still not in support of taxing the rich excessively. Actually, rich are the one who facilitate capital formation and investment, which is necessary for economic growth. But at the same time, inheritance tax should be there as this leads to creation of inequality. 

REC Dilemma

The REC Dilemma (Extract from one of my post on another forum)

Govt. does not have money for a long term incentive /subsidy. I guess some state governments would come up with innovative mechanisms (remember it was Gujarat, who mobilized the whole solar sector in India through their INR15 PPA in 2010.

I agree there are legal instruments, which can be water tight, but Private off takers would shun from them. One more factor is that soon the supply is going to outstrip the demand. So, the Private off takers would have the lion share in negotiating terms of the PPA contract.

If the Govt. is not able to enforce the RPO, then REC is dead before 2017. Guess - who will risk their investments in say 2014 onward, towards a mechanism, which has no visibility beyond next 3 years. If there is no strong step by the Govt., then I strongly believe that the last REC project would be commissioned in 2013 and there would be no project 2014 on-wards. Sometimes, I got perplexed to see the nos. regarding the pricing and volume on the exchanges. Is this scenario sustainable??

Way forward is for the Govt. to link financing of REC's (or any other new mechanisms) through some out of the box RPO implementation. One more thing, we are not paying attention to the RPO obligated entities. Step into their shoes and you would find RPO is not a fair game for them. How can you penalize them when they are struggling for their own survival. Industrial growth in last 6 months have been below 2% for 3 months.